Officers

President:
Ed Berger

eberger@meddevgroup.org

Number of years as MDG member: 7

Years in Medical Device/Technology Industry: 28

Education: Harvard College, BA (Government), Boston University, PhD (Political Science)

Positions/Career path in Medical Device/Technology Industry: Over 20 years experience on the senior management teams of companies including Fresenius Medical Care, Inc., Thermo Cardiosystems, Inc. and ABIOMED, Inc.; seven years as an independent consultant to young medical technology companies.

Positions held in and contributions made to MDG: I have served as a member of the MDG Board, for two years as Vice President, and since July 2009 as President.

Value I receive from MDG as a member: I value membership in MDG because of the opportunities for professional networking and continuing professional education, and because of the energy and creativity of the MDG community.

Why I wish to serve on the MDG Board: I am seeking a third (and final) term as MDG’s President in order to continue working with the rest of the board to implement the strategic plan developed in 2009; our goals are to grow the organization’s membership, continue to improve programming and member services, and further professionalize MDG’s management. I would be honored to serve an additional year.

Vice President:
Richard O’Brien

Number of years as MDG member: 6

Years in Medical Device/Technology Industry: 20

Education: MBA, Babson College Graduate School; BS, Florida State University, Business Administration

Positions/Career path in Medical Device/Technology Industry: Product Design and product development of new and existing medical device and life sciences instrumentation and related products for manufacturers in a range of applications worldwide including manufacturing and sourcing/partnering to get new products to market.

Positions held in and contributions made to MDG: Currently serve as Officer, Board Secretary; Director, and Chair, Program Central. I started MDG involvement by volunteering to prepare Forum meeting areas. I have served as a Program committee member and have organized and directed as a Program Champion each year of membership. As a member of Board SubCommittees, I have worked to Recommend the new MDG Business Plan, to address Pricing Programs for 2011-12, to address the 10th MDG Anniversary Celebration and other issues facing this growing organization. In initiating Program Central, we have built on a solid MDG tradition of bringing new industry trends and topics to members with heighten quality. I have a strong team to reach out to medical device companies and industry presenters to strengthen MDG member contact and involvement with these companies who drive our industry.

Value I receive from MDG as a member: The opportunity to associate with doers and members who care about growing their careers and the capabilities and resources of the industry here in Massachusetts and in NE drives my participation. I like being in contact with people who are building futures here. I want to contribute to their development and work with them to make our business of medical device and related life sciences more successful. I trust my own business will contribute and develop as well.

Why I wish to serve on the MDG Board: I am particularly concerned that MDG continue to grow to serve the industry, and to serve the members who make an effort to develop their expertise and leadership. In the next year we have the opportunity to add to MDG leadership, fix our Networking programs to make them more responsive to the human resources and career needs of members, build the quality of SIG event value, and reach out to the industry more aggressively to better understand their needs and goals.

2leej@comcast.net

Number of years as MDG member: 6

Years in Medical Device/Technology Industry: >10

Education: University of Wisconsin, MS Industrial Technology (Manufacturing Management, Business, & Engineering)

Positions/Career path in Medical Device/Technology Industry: I have spent my entire career working for OEMs. These firms include AB Dick, Guardian Electric Mfg, Travenol Laboratories, Bausch & Lomb, GM Nameplate, and Dekko Medical Devices. I also have been a manufacturer’s representative for companies with a variety of manufacturing disciplines. At each stop I have had hands on experience in developing and bringing products to market on the component, subassembly, or finished goods levels.

Positions held in and contributions made to MDG: Since joining MDG in 2005 I have served in a variety of capacities including participation on the Operations Committee, Program Central, and Co-chairing the Alliances Committee. I regularly attend SIGs, special educational programs, and committee meetings.

Value I receive from MDG as a member: MDG provides the opportunity to learn more about the medical device industry. I can’t remember going to a meeting where I haven’t learned something new. This represents a powerful resource to draw from and refer to, and has benefitted me greatly both personally and professionally.

Why I wish to serve on the MDG Board: There is a lot MDG can do to benefit its members and the medical device community. My participation in MDG has prepared me to see what has worked, so we can keep it, and shown me where we can do better. Participation as Secretary Member would provide the opportunity to give back in a meaningful way by helping to create opportunities through MDG. I ask for the privilege to work on your behalf in this capacity.

Treasurer:
Sulo Musyaju

smusyaju@meddevgroup.org

Number of years as MDG member: 1

Years in Medical Device/Technology Industry: >15

Education: Masters in International Economics and Finance; MBA (Fulbright Scholar)

Positions/Career path in Medical Device/Technology Industry:
2009 – Current: Consultant - Financial Strategy and Management
I am committed to support medical device entrepreneurs in their mission to bring new/more effective technologies to help patients. In my current role, I advise medical device and technology businesses in their strategic financial planning and management. I support and coach entrepreneurs to identify suitable sources of finance and to manage such resources in line with their needs and business goals.
2005-2009: Associate Director of Finance, Stryker Development
Served as the head of finance and managed finance, accounting and general operations of this standalone R&D Division of Stryker Corp.
Prior experiences include serving as Sarbanes-Oxley Compliance Auditor, Controller and Financial Analyst at various public, private as well as SBIR funded companies in medical device and technology.

Positions held in and contributions made to MDG: Treasurer: Managed all accounting, financial and treasury operations of MDG since June 2010.

Value I receive from MDG as a member: I value the opportunities to meet and partner with the highly talented entrepreneurs and professionals in the industry and to participate in MDG’s high quality programs.

Why I wish to serve on the MDG Board: An opportunity to continue to contribute my professional skills in finance and accounting to support the community I care about. Last year, I had an exciting experience to meet and to work with the MDG Board, SIG chairs, volunteers and many members. I look forward to additional opportunities in the coming year.

At-Large Board Members

Richard Andrews

rich@richandrews.com

Number of years as MDG member: 3

Years in Medical Device/Technology Industry: 21

Education: Bachelor of Science Electrical Engineering, Northeastern University

Positions/Career path in Medical Device/Technology Industry: For more than 20 years Rich has helped medical device and instrumentation companies with product concept, design, and development.
He is president of Andrews Business Solutions a consulting practice specializing in bridging the gap between Engineering and Marketing in the medical device space.
Prior to starting his consulting business, Rich worked for Intertech Engineering Associates and Kollsman Manufacturing Company which are firms that specialize in the contract design and development of medical devices and instrumentation.
Rich has also worked for Infusaid developing implantable Class III infusion pumps.
His experience includes upstream marketing, product concept and development, systems engineering, requirements management, software quality assurance, and verification and validation.
He is a member of the Collaborative Care Technology Working Group an organization affiliated with Harvard Medical School whose purpose is to find solutions for improving primary care.

Positions held in and contributions made to MDG: Program Central which develops the programming content for the MDG networking and forum events.

Value I receive from MDG as a member: The opportunity to meet great people and to stay on top of industry developments.

Why I wish to serve on the MDG Board: My goal as a board member is to find ways to make MDG a more valuable resource for its members. Given the size and the scope of the changes coming to this industry in the next few years, it will be vital for MDG to adapt to, and take advantage of, these changes if it is to stay relevant.

Barbara Bix

bbix@meddevgroup.org

Number of years as MDG member: 9

Years in Medical Device/Technology Industry: >15

Education: MBA , The Wharton School; Completed postgraduate work at the Harvard School of Public Health and Northeastern's State of the Art Engineering program

Positions/Career path in Medical Device/Technology Industry: Managing Principal of BB Marketing Plus. For more than 15 years, Barbara has been helping health care and technology companies uncover desirable market opportunities, develop new markets, and attract profitable business. Key to her success has been identifying the product features and marketing programs required to encourage rapid technology adoption by physicians and other clinicians. A seasoned marketing strategist, Barbara earned her stripes at EMC, Motorola, GE, and Wang. Barbara has been quoted in the Wall Street Journal and her articles have appeared in Effective Clinical Practices, The Boston Business Journal, Mass High-Tech, Health Care Review, and in various online marketing publications.

Positions held in and contributions made to MDG: MDG Board: 3 years; member of the Sales and Marketing Special Interest Group; Past Program Committee member; Speaker at MDG meetings; and contributor to ad hoc board subcommittees

Value I receive from MDG as a member: I joined MDG to stay abreast of industry trends and value the diverse supportive community.

Why I wish to serve on the MDG Board: I am running for re-election because I value MDG and want to help the organization retain these strengths as it continues to expand its reach and services.

Robert Ezzell

rezzell@meddevgroup.org

Number of years as MDG member: 4

Years in Medical Device/Technology Industry: 24

Education: PhD - University of California, Berkeley; MBA - Northeastern University

Positions/Career path in Medical Device/Technology Industry: Robert (Bob) Ezzell is a Senior Regulatory Consultant at AlvaMed. Bob has over 24 years experience in biopharmaceutical and medical device industry. Most recently, he was Director of Product Development at RenaMed Biologics, which had a combination device in clinical trials to treat acute renal failure. Prior to joining RenaMed, he held senior positions at Argose (minimal invasive glucose monitoring) and Scient (Healthcare eBusiness Systems Integrator), and was a co-founder of Molecular Geodesics (MGI). Before founding MGI, Bob was an Assistant Professor at Harvard Medical School.

Positions held in and contributions made to MDG: Networking Meeting Chair

Value I receive from MDG as a member: As I have transitioned from being a research scientist to leadership roles in product development and regulatory affairs, MDG has provided me the educational and networking opportunities to help me achieve these goals.

Why I wish to serve on the MDG Board: MDG is at an important crossroad, and is faced with the challenge of how to adapt to changes in the medical technology industry, while maintaining its identity as a unique organization focused on its individual members. As a Member of the MDG Board, I plan to help grow and diversify the membership by initiating outreach programs with Universities, Medical Schools and Hospitals; and founding a SIG focused on Regulatory Affairs.

David Kaufman
(also serving as
Sponsorship Chair)

dkaufman@meddevgroup.org

Number of years as MDG member: 6

Years in Medical Device/Technology Industry: 6

Education: University of Wisconsin-Madison, B.Sci. – Harvard, Middlebury College, Kenyon College. Additional Medical Device Training – “Designing Better Medical Devices - Begin With The Body In Mind” – Provided by MDG in its continuing education evening series.

Positions/Career path in Medical Device/Technology Industry: CEO - Allied International Resources – International Business Development for Diagnostics and Medical Devices and allied services.
Director of Innovation and Business Development – Essential. a product development, research, design, and engineering services consultancy with a strong focus on medical devices, medical consumer products, and medical services.
CEO – Hemetrics
VP Alliances and Business Development – Hemetrics.

Positions held in and contributions made to MDG: Sponsorship Committee Member since 2005 and Sponsorship Committee Chair since 2008. Developed and Coordinated the Special Educational Mini-Series of ‘wireless in the medical world” and endoscopic lighting technology events for AVNET & MDG.

Value I receive from MDG as a member: Great opportunity to participate, organize, and learn from many educational events in an industry which I deeply feel passionate about making a difference in the lives of every person that works in the industry and who is served by its fine products and services. MDG creates an opportunity to meet dedicated and highly motivated intelligent professionals building a great industry together. It is a continuously improving work in progress which continues to get better year after year.

Why I wish to serve on the MDG Board: I believe I can continue to bring fresh ideas and assist with a “can-do attitude” to help the board successfully complete its objectives and responsibilities to the MDG membership, enabling the best organization and member organized events possible. Additionally, I have a desire to see MDG grow into a leading non-profit in the medical devices industry and I would like to help bring the capabilities I have to the board in its day-to-day operating decisions to pursue its vision and complete its mission.

Alan Raider

Number of years as MDG member: 3

Years in Medical Device/Technology Industry: 3

Education: BA – Speech Communication – Ithaca College, 1992

Positions/Career path in Medical Device/Technology Industry: Account Manager; Medical/Laboratory focus – Intertek. In this role I work primarily with medical device and laboratory equipment manufacturers in addressing their global market access requirements for testing and certification.

Positions held in and contributions made to MDG: At-Large Board Member, 2010-2011; member of Program Central, 2011, active participant in roughly 70 % of forums and networking events in past 3 years, Intertek is currently and has been a corporate sponsor for the past 2 years.

Value I receive from MDG as a member: The main value I gain from my membership in MDG is education and networking/business development. As a relative newcomer to the medical device industry, the forum events specifically have enabled me to learn a great deal not only about the industry as a whole but the nature of the industry in the New England region. From a networking perspective, I have gained a great many contacts that serve as strategic alliances to aid in my business and the business of my clientele.

Why I wish to serve on the MDG Board: I have enjoyed my initial term on the MDG board and feel that my contribution, although relatively minor, can certainly increase with larger exposure to the organization. The people on the board truly care about the direction and quality of the organization, and I am fulfilled in helping with that cause. MDG is and will continue to be the premier medical device trade organization in Massachusetts, and it is imperative for my business development that I maintain a strong affiliation with a quality organization such as MDG.

Lisa Sasso

lsasso@meddevgroup.org

Number of years as MDG member: 7

Years in Medical Device/Technology Industry: 17

Education: MBA in Management (with honors)- Bentley Graduate School of Business, BBA in Marketing and BA in Economics’ both from University of Massachusetts at Amherst

Positions/Career path in Medical Device/Technology Industry: President and CEO, Medical Development Partners, LLC (MDP) - Coach & Consultant to Medical Device Entrepreneurs & Executives. Co-Founder, Past President and CEO, Radi Medical Systems, Inc: built a profitable US Sales and Marketing subsidiary in the Cardiology space where I grew US revenue from inception to $28M in 5 years. I led the effort to bring a disruptive technology to market that improved patient outcomes and become an industry standard. Changed the perception of doctors, competitors and industry professionals through training, clinical studies and reimbursement. Prior to Radi, I was a Market Research Manager and worked in Product Management at USCI – CR Bard Cardiology.

Positions held in and contributions made to MDG: President of Medical Development Group 2007-2009 during my presidency, membership increased from about 200 to an all time high of 450 members. As Vice President & President Elect 2005-2007 worked closely with MDG’s founder. Co-chaired, Program Committee in 2005-2006: significantly elevated the quality and attendance at all MDG events. Planned and hosted MDG’s best attended Networking Event (4 consecutive years) “Transitioning into the Medical Device Industry”. Served on numerous committees including: the Program Committee, Planning Committee for 10th Anniversary, MDG Nominating Committee. Also served as Board Liaison to Sponsorship for 4 years and initiated the annual sponsorship appreciation breakfast. Active Board member 2009-2011 dedicated officer 2005-2009.

Value I receive from MDG as a member: Friendships and relationships of like-minded individuals with similar values and diverse expertise.

Why I wish to serve on the MDG Board: By integrating my knowledge of the medical device arena as well as my marketing, sales, management and human relations acumen, I have made significant contributions to MDG and look forward to doing so in the future. My objective is to develop an atmosphere where individuals can continue to learn about the medical device industry and grow professionally.

Jerry Shapiro

jshapiro@meddevgroup.org

Number of years as MDG member: 9

Years in Medical Device/Technology Industry: 42

Education:

Positions/Career path in Medical Device/Technology Industry: President and CEO, Fem-Medical LLC; President, Floelle Inc.; COO, Hemetrics Development Corp.; Director of Operations, Spectrum Medical Technologies Inc.; Director of Engineering, Optical Micro Systems; Ophthalmology Program Manager, Candela Laser; Associate Professor of Medicine, Surgery, and Ophthalmology, Boston University School of Medicine; Cofounder, Dept. of Biomedical Engineering, Boston University; Principal Investigator, University of Michigan School of Medicine. Jerry developed more than a dozen surgical devices, invented and patented four diagnostic devices, specialized in fast-track development of concepts into products and now works to relieve the suffering of 450 million women afflicted with an embarrassing condition.

Positions held in and contributions made to MDG: Co-chair with Lisa Sasso of the Program Committee – significantly elevated quality of MDG Forums; Legislative group – successfully lobbied state legislature to fund emerging medical device companies; created MDG Forums on Medical Needs: From the Physician’s View, Voice of the Customer, and Women’s Health: New Markets, Expanding Opportunities; MDG Board Business Plan subcommittee – created five year plan for MDG’s future; MDG Board Program Central subcommittee – restructured Program Committee to introduce quality measures; MDG Board Nominating Committee.

Value I receive from MDG as a member: Opportunity to work with and befriend the most capable, innovative and kind people I know.

Why I wish to serve on the MDG Board: To ensure that MDG stays on the path to improved value to its members and sponsors that our Board subcommittee laid out in 2010. To continue to use my decades of experience in the medical device industry, my creativity and my leadership skills to help guide MDG through possibly rough waters as we grow and change.

Committee Chairs

Alliances
Alan Kivnik, Co-Chair

akivnik@meddevgroup.org

Marketing Coordinator
Judy Isaacson

jisaacson@meddevgroup.org

Membership
and Education
Coordinator
Brian Shoemaker

bshoemaker@meddevgroup.org

Networking
Bob Ezzell

bezzell@meddevgroup.org

Operations
David Ennen

dennen@meddevgroup.org

Sponsorship
Jeff Sprung, Co-Chair

jeffrey.sprung@yahoo.com

Entrepreneurial SIG
Marty Sklar

msklar@meddevgroup.org

Marty Sklar was the first president of Medical Development Group (“MDG”) and one of its co-founders, doing so in 2001, and currently serves on the MDG Board. He is also a founder and CTO of Medical Development Partners (MDP). In 1992, he founded Automated Medical Instruments, Inc. to develop remote-controlled and automated surgical devices. In 2002, with MDG colleagues, he co-founded AlvaMed, LLC, a Quality and Regulatory consulting company. In 2004, also with MDG colleagues, he co-founded MDP.

Martin has over twenty five years of successful experience in business development, project management, invention, design/development engineering, analysis, quality, regulatory, manufacturing engineering and product introduction of various medical products. He has experience in surgical, image guidance, automated laboratory, implant and other medical devices and systems. These products have been utilized for diagnostic and therapeutic applications in cardiology, orthopedics, neurology, and other key areas.

Earlier commercial experience includes work with Corning Glass Works, Dade Behring, Hewlett Packard, Johnson & Johnson, Millipore Corporation, Orion Research, Visualization Technology, Inc. (now part of GE Medical). More recent work has included development of micro technologies for drug delivery and pain management devices. Martin’s work has led to approximately $800 million in revenues for employers and clients. He continues to search for and develop new business opportunities, product concepts, and intellectual property to satisfy unmet medical needs, which will also provide an optimal ROI.

Marketing & Sales SIG
John Knott, Chair

johnk@jdtechsales.com

John Knott is founder / owner of JD Technologies LLC a field sales company that provides premium sales and marketing services to a group of high quality, complementary manufacturers of engineered services and products who serve the industrial, aerospace, military & defense and medical industries. JD Technologies, LLC develops long term relationships with key customers who value the consultative style of selling and who wish to interface with sales professionals of high integrity. Our approach is to use proven consultative selling techniques. Consultative selling is a collaborative process that leads customers/prospects through an analysis of their current situation to a resulting improvement.

John Knott has a Bachelor of Science in Mechanical Engineering from University of Connecticut, a Masters in Mechanical Engineering (with an Electrical Engineering Minor) from Northeastern University and a Masters in Business Administration from Rensselaer Polytechnic Institute. John started his career with GE in Lynn, Massachusetts as a product design engineer and graduated from their rigorous Engineering Career Development Program. This was followed by senior engineering/new product design responsibility with United Technologies Corporation where he transitioned into marketing and sales. With this experience, coupled with an MBA, he achieved assignments of increasing responsibilities with established high tech companies as well as start-ups. He has successfully represented manufacturers by selling products in the northeast region of the United States since 1989.

The common denominator with John's selling experience since 1989 has been "identifying and satisfying customer needs better than the competition can or will do" and selling technical products and/or services resulting in increased revenue and profit.

When John is not selling he enjoys his three labs, hiking, running competitively and triathlons. Of course sharing quality time with his wife now that they are empty nesters is wonderful.

Marketing & Sales SIG
Sharon Herrman, Co-Chair,

shogan1@optonline.net

Sharon Herrman is a classically trained, senior strategic brand and product marketer with 20 years of experience creating and managing marketing and sales strategies that drove profitability within global consumer product and professional services organizations, from start-ups to Fortune 100 companies, including Xerox Engineering, Playtex, Black & Decker and Georgia-Pacific. She has led technical marketing and sales experts in market research, branding, advertising, consumer and trade promotion, channel development, direct marketing, internet marketing and social media in the execution of marketing plans that accelerated the time to profitability with creativity, insight and market savvy.

Throughout her career, Sharon has been recognized for turning engineering innovation into products, teaming with R&D, engineering and manufacturing to identify and co-create highly unique and value-added customer and consumer solutions – to the extent of establishing new product categories, such as the Black & Decker SnakeLight, which won an Edison Award for innovation.

Other products created and launched into the B2B and B2C markets under Sharon's direction have been cited for innovation and featured in the national press, including CNN, Industrial Design Magazine, USAToday, Advertising Age and Brandweek. In addition, she has been a contributor to a national radio broadcast on the "Culture of Innovation" in companies.

Sharon holds an MBA in marketing from the University of Connecticut, and a BA in History and Russian Studies from Dickinson College, Carlisle, Pa., where she studied extensively in Italy and Russia. Most recently, Sharon pursued her interest in engineering with study in an AS degree program in Architectural Engineering – facilitating her ability to work with engineers on complex products.

Currently Sharon is a District Manager for JD Technologies, LLC, a company that provides premium sales and marketing services to a group of high quality manufacturers of engineered services and products who serve the industrial, aerospace, military and defense, and medical industries. Her responsibilities include working with engineers to find the right suppliers and components to bring innovative products to market.

Product Development & Manufacturing Outsourcing SIG
Michael Aprea, Chair

maprea-sdw@cox.net

Michael Aprea, founder and President of Sakonnet DesignWorks, Inc., is an engineer, entrepreneur, and inventor designing consumer, industrial, accessory and medical products. His company’s success is founded on persistence, resourcefulness, and strategic relationships to solve product design, development, and manufacturing challenges.

Michael has over twenty years of experience in business development, project management, engineering design, development, analysis and manufacturing creating hundreds of innovative products for commercialization. At the Double E Company Michael was Engineering Manager responsible for technology and the engineering group. He was Project Manager at Alden Products working with a medical business team to develop advanced connector systems for the medical community; co-wrote and was awarded an SBIR (Small Business Innovation Research) proposal, and was notably involved with the implanted Left Ventricle Assist Device as an interim device for heart transplants candidates. At Separation Technologies he managed and technically supported cross-functional engineering teams in the design and fabrication of a variety of machines for use in dry based electrolytic separation. At Sippican he was a Project Engineer providing technical research, engineering concepts and SBIR proposal writing to develop new oceanographic environmental sensors.

Michael is an adjunct faculty member at UMASS Dartmouth and Bristol Community College where he enjoys teaching courses in mechanical engineering.

Kevin has over 30 years of experience in the field of materials testing.

He started his career as a Metallurgical Technician involved in materials testing and failure analysis. This was followed by 14-years as a Metallurgical Laboratory Supervisor of a materials testing laboratory that served the Aerospace, Medical Device, and other commercial manufacturing industries.

Throughout his career, he has been actively involved in the American Society for Materials (ASM), of which he is a 25-year member. In addition, he served as the Treasurer, Vice Chairman, and the Chairman of the Worcester Chapter ASM. He served on the ASTM F40 Committee; Declarable Substances in Materials, which was formed as a direct result of the European RoHS directive related to the Restriction of Hazardous Substance in Materials.

He is an active member of Medical Development Group (MDG) Boston Forum and has served as the Chairman and is currently co-chairman for the MDG Product Development & Manufacturing Outsourcing Special Interest Group. In addition he is also an member of the Massachusetts Bar Association.

He is presently the Sales and Marketing Manager at Massachusetts Materials Research, Inc. A materials testing and engineering company serving a number of different industries to include; Medical Device companies, Aerospace Manufactures, Department of Defense, Law Firms and Insurance companies, the Power Generation industry, Municipalities, and variety of commercial manufacturing industries.

Software SIG
Tony Raymond

traymond@meddevgroup.org

Tony Raymond, President and Sr. Consultant; is the founder of New Harbor SQA, LLC that provides consulting and management to help companies verify product design and test software at virtually every stage of the development lifecycle. From analyzing requirements and developing comprehensive test plans to code reviews, testing, compliance audits, and documentation. They cover the full spectrum of medical device product development and help their clients comply with
FDA / EU regulations.

Tony has lead efforts in software and hardware testing, program management, quality assurance, complex system integration, customer satisfaction, supplier management and software development. He holds a BSEE from Worcester Polytechnic Institute and has done post graduate study in business management and executive leadership at WPI, Northeastern University and Babson College. He is an ASQ Certified Manager of Quality and Organizational Excellence. In 2008 Mr. Raymond received The Boston Society Award from the Boston Section for Demonstrated Meritorious And Most Distinguished Achievement On Promoting The Quality Principles And In Exemplifying The Ideals Of The Quality Profession.