The Marketing & Sales SIG is a group of marketing and sales professionals committed to the Medical Device, Technology and Services industries, whose purpose is to provide value via expertise and education to individuals and companies in the larger community interested in learning how to market and sell medical devices more effectively.

Vision

To be the primary source of marketing and sales expertise for medical device, technology and services practitioners and companies seeking to improve marketing and sales initiatives in order to elevate business outcomes.

Mission

• Providing venues and platforms for the dissemination and discussion of content designed to introduce or upgrade marketing and sales strategies and tactics, or to provide insight that may improve the current practices of individuals or companies in the MDG and medical device community.
  
  
• Fostering dialogue and collaboration between individuals, groups and companies interested in partnerships, as either an acquirer or provider of specific types of marketing and/or sales expertise, in order to accomplish specific objectives.
  
  
• Developing alliances with complementary SIGs in order to harmonize with or augment content related to marketing and sales topics.

Scope

The Marketing & Sales SIG will:

• Facilitate dialogue and collaboration between MDG members, medical groups, companies and individuals seeking and providing marketing & sales expertise. Specifically, our target audience includes individuals interested in marketing, business development and sales.
  
  
• Define Marketing as "Identifying & satisfying customers profitably" which involves implementing the components of the marketing mix (product, people, positioning, packaging, place, price, promotion) in a "one-to-many" context, to prompt prospective customers to indicate a desire to engage in the exchange process – ultimately for the purpose of meeting the financial objectives of the enterprise.
  
  
• Define Sales as a process of "converting prospects into customers", using a "one-to-one" context that requires face-to-face negotiations with the end customer or distributor, involving techniques that range from complex consultative, problem-solving or opportunity-defining sessions to basic feature, advantage and benefit demonstrations.
  
  
• Programs will educate participants to make them more effective in marketing and sales initiatives, using vehicles such as case studies, marketing clinics, seminars, articles, social media groups and panel discussions. Marketing and Sales topics will include but will not be limited to strategic and tactical best practices in areas such as advertising, branding, market research, social media, marketing communications, sales and channel management, customer relationship management and ethical practices.

Leadership/Membership

To be a Leader and/or member of this SIG, you must be a member of MDG. Leaders / members must attend meetings and/or routinely contribute ideas, administrative help, or both.

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